Wal-Mart Sells Their Own Wine?

Posted by The Wine Whore |

Figured I'd pass this nugget along:

    Wal-Mart announced that, sometime in 2010, it will begin offering customers a new discount item - Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an affordable price, in the $2 - $5 range.

    Wine connoisseurs may not be inclined to put a bottle of Walmart brand into their shopping carts, but "there is a market for inexpensive wine," said Kathy Micken, professor of marketing at the University of Arkansas.

    "But the right name is important." Customer surveys were conducted to determine the most attractive name for the Wal-mart wine brand.

    The top surveyed names in order of popularity were:

    10 . Chateau Traileur Parc
    9. White Trashfindel
    8. Big Red Gulp
    7. World Championship Riesling
    6. NASCARbernet
    5. Chef Boyardeaux
    4. Peanut Noir
    3. I Can't Believe it's not Vinegar
    2. Grape Expectations
    1. Nasti Spumante

    The beauty of Wal-mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).

    P.S. Don't bother writing back that this is a hoax. I know possum is not a white meat.

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drinknectar said...

Hilarious. You just might make Ben's list again next week on this one...for BAD and UGLY.

I resemble the NASCARbernet name. LOL

My favorite is the White Trashfindel


The Wine Whore said...

LOL! That was my favorite too! :)

I'll be hoping noone tops this one... I like being "the ugly" on Ben's list every week!


Ben Simons said...

Wal-Mart and Gallo. Sounds about right. :)

Corkdork said...

Actually, WalMart already sells a proprietary wine -- Oak Leaf. I have strongly suspected that it's really just rebranded Corbett Canyon (they're both manufactured in the same town, the alcohol levels are within a couple of tenths of each other -- enough that with the +/- .5% you're allowed on the label, they're identical -- and they're available with the same blend, a Pinot Grigio/Chenin Blanc mix).

Chris said...

That is funny! How about a couple of other varietals?

Pinot Greece
Smelly on

I think these also deserve a mention:-)

Shelly said...

I want the Peanut noir.

But seriously, I'm all about "Value Wines" I just refuse to shop at Wal-mart. Good thing 7-11 just came out with their own wines. Seriously, just posted about it.

Oh...and Cheers!

Annie Browne said...

Love it! I can't stand Wal-Mart...I'd need to demand that Target get their own label! Hmmm...Big Red Dot? Tarjay Boujalay? Lower Middle Class White? Was that bad?

Brian Kirby said...

I shouldn't had taken a sip of wine before I read your post. Hilarious. Cheers!

MVineyards said...

Don't laugh about Gallo. If you read stories about Robert Mondavi he said they had the best sales people as well as the most technically smart people in the science of wine. Considering the finished product can you imagine with what they were working????

Jainomo said...

I was at Walmart doing stocking shopping last year (not my choice, I never go there otherwise) and I saw a $2 bottle of wine! I was so shocked I decided to buy it and I'm going to try it on my blog, just to see how throwing-down-the-sink worthy it is!

Joeshico said...

LOL! Just in...WAL*MART introduces perfect wine for those spending a few minutes in the out-house.

Rachel said...

Great post, Randy. My favorite is "nasti spumante."

The Wine Whore said...

Glad you all enjoyed this one! It's not everyday that a gem like this comes along! :)

For me, it's a tie between "nasti spumante" and "white trashfindel"

Jamie Irving said...

I wonder if Gallo will sell Wal Mart that fake Pinot Noir they bought in France?

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