It's NOT Your Wine, It's the Lighting

Posted by The Wine Whore |

According to this article, researchers found that lighting influences the way your wine tastes. Rooms with red and blue lighting have been found to actually make your wine taste BETTER.

I've gotta call B.S. on this one and even if it IS true, I don't think my 70's "acid trip" red lighting is going to make my two buck chuck taste like Lafite.

Just another mildly interesting yet mostly worthless study... I'd rather see people/bars/restaurants put more money into their wine than their lighting.

What do you think? Anyone out there have a red or blue room out there we could use to test this theory?

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ConstanceC said...

While I'm not sure that the lighting is what makes a wine taste better or not, I have noticed (And so have others that I've talked with) that wines can taste different dependent upon the atmosphere.

I can have the same wine in two different settings, in two different moods and love it one day and hate it the next... Not when seriously tasting, of course, but when out at night and having a good time the wine is distinctly better than when I'm drinking it on a bad date!

could also be something lingering on my palate at the time but this study may be on SOMETHING... perhaps that type of lighting puts people in a better mood?

The Wine Whore said...

That's a great point... I totally agree that surroundings play a factor in enjoyment! After all, doesn't that glass of wine taste better with friends and good company or with a good meal or even while relaxing on the couch at home?!

This study just kinda annoys me because it takes a sterile scientific approach to the whole thing. You can't quantify in dollars the enjoyment of wine... then again, I guess in a way, the price of a bottle does do just that.

What do you think? Is this article missing the point?

Rachel said...

You know what I think? We need to make up a study and get some funding. I want to get paid to drink wine and spout off my opinions. Who is funding this nonsense?

I think ConstanceC makes a great point and is right about how wines can taste different depending on your mood. Someone should be paying Constance to find out more about this. That's what I think.

The Wine Whore said...

I agree!

Anyone out there want to sponsor Constance's research? :)

Richard Auffrey said...

I just want to clarify that the study did not actually show wine tastes better with red/blue lighting. It showed people "think" it tastes better under that lighting, which is a significant difference. And I think that may be valid.

People's perceptions can be altered by so many different factors. Colors have long been known to affect the moods of some people. So it is not a stretch to think colors might affect how someone perceives their wine.

Though I agree I would rather a bar put more money into their wine rather than the lighting.

The Wine Whore said...

That's a great point. It doesn't actually taste better... people just THINK it tastes better!

I'd still be interested to find out more about the study. I've just seen so many that are flawed or skewed... I know they say that certain colors can make you hungry but I don't know if I believe they can make you think your wine tastes better... then again, I'm no scientist! :)

That begs the question... what's your favorite PLACE to drink wine? Would it be a red or blue room?

Richard Auffrey said...

My favorite place is where ever my friend and family are, no matter what color the room.

The Wine Whore said...

I'm with you on this one Richard! I care MUCH more about the company that the color of the room!

Would there ever be an instance where this wouldn't hold true? Hmm...

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