Did You Know?

Posted by The Wine Whore |

According to a recent study, people enjoy wine more when they were told that a wine critic gave it a glowing review. Have you ever fallen into this trap? Have you ever found yourself enjoying a bottle of wine MORE because someone has talked it up?

I have to admit that like most people, I STILL make this mistake. When I have no other knowledge of how to choose a wine, I find myself looking at scores. Do I enjoy the wine more because of the fact that someone scored it higher. Absolutely! I think as human beings, we want to drink what other people say is acceptable... it all goes back to our need to fit in. Most marketing campaigns are based entirely around this subliminally controlling trait.

The only way to to know for sure whether or not you enjoy a specific bottle of wine based entirely on its own merits: blind tasting. In order to really judge a bottle of wine, you need to know as little about it as possible. No scores, no labels, no regions, no NOTHING!

Is this realistic? Hell no! The truth is that you are going to shop for wine and be influenced by scores, advertising, and whatever other crap they can throw your way to help influence what you purchase. Should it change the way you choose a bottle of wine? No! Drink whatever the hell you want. It's your money, it's your palate, and it's your decision!

That's all I have to say about that...


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Photo Credit: � Yuriko Nakao / Reuters / REUTERS

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kitchenmage said...

This reminds me of a recent study with kids. They were offered the same food, some in plain brown wrappers, the other in McD's paper. Guess which one they ate? Said it tasted a lot better, too. Humans are funny creatures, aren't we?

The Wine Whore said...

I love humans! We try to act so sophisticated, evolved, and intellectual... but when it comes down to it, we are still powered by instinct. There's just something comforting about that.


Anonymous said...

One of my favorite things to do is taste wines blind -- I pop the corks and remove the foils, then seal them in brown bags, for my fiancee to label "a," "b," etc, in no particular order. We then serve the wine in that order, and rate on a scale of 1 to 4; 1="Hated it," 2="disliked it," 3="liked it," 4="loved it"). It's especially fun to do in a big group -- and sometimes surprising to see what the favorite is.

Rachel said...

I bet you can cork a little bit of this tendency to people wanting to look like they are in the know. Maybe they are too embarrassed to disagree with a wine expert. Come on, folks, it's 6th grade all over again!

The Wine Whore said...

Anonymous- That's a great idea. I'd like to try that blind taste test with bottles that I have already tasted just to see if it makes a difference.

I agree with you Rachel but would also add that a lot of people just don't know which wines to choose. It's easy to fall back on scores when you don't have any better way to decide on a bottle of wine. The best way to get around this is to increase people's awareness about wine. Helpful sales people (who aren't just looking to make a quick $$) are also very useful in combating this problem.


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