3/12/2009

The Derivative of 'X'

Posted by The Wine Whore |

Wine Whore Review:




To succeed in winemaking requires mathematical thinking. Multiple variables are manipulated, tested, and analyzed to discover the perfect formula. If incorrect, the result will be undrinkable, unaffordable or a combination thereof. On the other hand, the right combination has the potential to maximize quality at a low cost.

One winery proposes a unique solution to this mathematical quandary. The �mathematicians� at X Winery propose a brilliant yet simplistic solution. Employing innovative and often overlooked techniques from vine to consumer, they effectively maximize quality while minimizing cost. Utilizing these variables, X Winery solves the seemingly paradoxical equation of how to satisfy both the consumer and winery�s goals.

Aside from being employed as a mathematical variable, �X� is often used to mark the spot of something extraordinary, exemplary, or even unexpected. Through technology, efficiency, and delivery, such metaphorical buried treasure has been uncovered by X Winery. The map to success was drawn out in the MBA business plan of Reed Renaudin, winemaker and CEO. The goal: produce wines with an outstanding value proposition for consumers thus creating a niche in an otherwise overcrowded market.

The process begins with the young and efficient team of only eight people. By interchanging roles, they learn many aspects of the business and are able to share responsibility in multiple job functions. Costs are cut further through cooperative vineyard agreements and independent distribution networks.

Advanced winemaking techniques coupled with fruit from premium winegrowing regions throughout California promote small grower sustainability while also forming the foundation of a great wine. Eco-friendly wine bottles reduce overall impact on the environment by lowering the carbon footprint by up to 25%. Unique screen-printed mosaic X labels strengthen brand awareness while offering an alternative to the traditional paper badge. When added together, the efficient design and reduced bottle weight allow more bottles per truck, reducing excess trucking.

The result: A portfolio equal to eleven different varietals of quality wines retailing in the $10-$25 price category. Such mathematically sophisticated X Winery varietals include Cabernet Sauvignon, Sauvignon Blanc, Chardonnay, Petite Sirah, Zinfandel, and Napa Valley Bordeaux-based wines.

Before you open the next bottle of wine, stop for a second and consider the math that went into its creation.

Is the bottle you are about to drink the maximum sum of �X�?


(Read more wine reviews and info at The Wine Whore)


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3 comments:

Anonymous said...

awesome! DSH

joe (joeshico) said...

Now I know why I don't make wine. "I flunked Math"

decanterguy said...

Years ago I used a technique called linear programming to calculate the amount of ingredients to select to achieve a required blend at the lowest possible cost.This is a big deal in the oil industry. BP led the field. Could it be possible to identify the chemical characteristics of different wines, then use linear programming to calculate the optimimum result? Not very romantic but highly scientific. Blends are becoming highly popular so maybe I should dust off my old text books and offer my services.

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